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*This is a spec project. I was not paid by the company to complete this task.

Client

Pure Impact Boxing is a fake gym. In this context, Pure Impact Boxing offers professional training in Denver, Colorado.

Challenge

Pure Impact Boxing needs more clients purchasing memberships for their professional training facility.

Prospective clients are fitness-conscious adults ages 22–38 who have busy schedules and need gyms with extended hours.

The direct mail postcard must present the intensity and quality of the boxing gym. The ad must mention a free 3-day pass to incentivize readers to visit the facility and take a chance on the business.

Solution

Both sides of the postcard present boxing as a way to contend with life: “The World Needs Fighters” to overcome the constant obstacles that stand in our way.

I describe the gym as the “most challenging workout in Denver” and list the features that make Pure Impact Boxing a unique experience for prospective clients.

The free 3-day pass appears on both sides of the postcard to ensure readers notice the offer. I concisely provided the necessary details of the establishment to hold attention.