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*This is a spec project. I was not paid by the company to complete this task.

Client

Green Gardens is a fake neighborhood. In this context, Green Gardens is a subdivision offering environmentally friendly homes.

Challenge

High competition and rising costs of housing make marketing residential homes a challenge.

Green Gardens realizes its homes are priced similarly to others in the area. However, the subdivision can market its environmentally friendly features to differentiate itself from competitors.

The newspaper ad must encourage readers to visit the website. Once prospective clients arrive, they can learn more about the properties and create interior design mockups of the homes.

Solution

I open the newspaper ad with a message of hope: I inform readers that “Your Dream House Awaits” to convince aspiring homeowners to continue reading the page.

In the body copy, I briefly mention the homes' condition, features, and price range. Enough detail is provided to intrigue readers to visit the site and explore Green Gardens further.

The CTAs are separated from the rest of the copy to ensure readers understand the required actions to fulfill their “American Dream.”