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*This is a spec project. I was not paid by the company to complete this task.

Client

Fuel Goods offers subscription boxes containing high-quality nutrition for athletes at an affordable rate.

Challenge

The brand needed a sales page to convert potential clients into subscribers for The Runnerbox. The fitness niche offers many subscription boxes, so the webpage must differentiate itself from competitors.

Solution

I began the sales page by empathizing with common challenges runners face (e.g., low energy after a long run). From there, I touched on the features of The Runnerbox and outlined the intangible benefits subscribers will experience after consuming the product.

I conclude the webpage by highlighting the price savings relative to competitors. I also address common questions from customers to ensure readers feel comfortable about making the purchase.