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*This is a spec project. I was not paid by the company to complete this task.

Client

Bayer is a German pharmaceutical company that provides over-the-counter (OTC) drugs worldwide.

Challenge

The brand needed to market its new On-the-Go aspirin, which comes in smaller-sized bottles with easy-to-open lids.

Prospective clients are professionals ages 35–50 who face a lot of stress daily. They are familiar with aspirin medication but are unlikely to search for new product variations.

Bayer decided to release a banner ad that would draw traffic to its site. Clients would learn about stress and headache prevention and have the opportunity to order Bayer On-the-Go bottles with free shipping.

Solution

I collaborated with a graphic designer to create a three-frame banner ad communicating headache relief.

With banner ads, you have 2-3 seconds to grab your audience’s attention. Rather than selling the product directly, each frame promises a solution to headache pain.

Once the prospective client clicks on the banner to discover the cure for headaches, the ad redirects them to the product page for Bayer On-the-Go aspirin to begin a purchase.